For more than a 10years, sales strategists have been advising businesses to move their marketing online.  Forward-looking companies have heeded this message.
However, many businesses still prefer traditional media such as TV, radio and newsprint.  So while typical consumers might spend 25% of their media time surfing the Web, these companies might only be investing 5% [...]

Categories: internet marketing

This is the first in a series of videos by Zeno Blue eMarketing.
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Categories: Search · Video

Do more of your customers use the Yellow Pages than the Internet?
If you’re supplying a product or services to a local market and still think that the two-color, half-page ad you are running in several local yellow pages directories is a justifiably better marketing spend than investing in improving your internet presence, you may [...]

Categories: Search · yellow pages

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Categories: SEO · Video

When was the last time you picked up a heavy phone book to look for a business in your local area? Search Engines such as Google and Yahoo! are quickly replacing the Yellow Pages as the local business directory and search method of choice. Today, more than ever, consumers are replacing that printed local yellow [...]

Categories: SEO · internet marketing · yellow pages

Based on our experienced with online marketing here are a few common answers to that question:
For consumer products:
- It’s convenient
- I’m looking for something very specific
- I like to research my needs before talking to a sales person
- I’m shopping from work – it’s easier to use the web than a [...]

Categories: internet marketing · yellow pages

Internet Marketing is marketing focused on getting found by customers.
In traditional marketing (outbound marketing) companies focus on finding customers. They use techniques that are poorly targeted and that interrupt people. They use cold-calling, print advertising, T.V. advertising, junk mail, spam and trade shows.
Technology is making these techniques less effective and more expensive. Caller ID [...]

Categories: internet marketing

1.  Build Relationships -  A company blog offers opportunities to dialogue with your customer’s unique way through the comment area in each post.  While marketing programs can generally only send one-way messages, a blog keeps the lines of communication open both ways.
2.  Build Your Reputation -  People like to do business with people and companies [...]

Categories: internet marketing

According to a report by Advertising Age (click here to read the article), Microsoft is preparing to launch an ad campaign for a new search engine, code-named Kumo.com. The Ad Age report says Microsoft is working with advertising agency JWT to develop an $80 million to $100 million marketing campaign that includes TV, print, [...]

Categories: Search

I recently found interesting statistics about Facebook.
1.   Facebook has 175 million active users
2.   More than half of Facebook users are outside of college
3.   The fastest growing demographic is those 30 years old and older
4.   More than 3 billion minutes are spent on Facebook each day (worldwide)
5.   More than 15 million users update their statuses at [...]

Categories: facebook