Entries from August 2009
Landing Pages
A landing page is the web page that appears when a potential customer clicks on a search engine results link or an advertisement. Without effective landing pages, you’re wasting time and money. A finely-tuned landing page can boost conversion rates to 2%, 4%, even 10% for some products and services.
A landing page [...]
Categories: SEO · internet marketing
A Call to Action
A “call to action” is one of the most important concepts on a web page. After you have established you have something of value to offer, and you are the perfect choice, you want to ask your prospect to take the next step. You need to deliver a “call to action.”
A call to action should…
• Be [...]
Categories: internet marketing
Google Caffeine
Newsier, by a nose | Rafe’s Radar – CNET News | Source: news.cnet.com
Differences in the beta version of Google’s new search engine are only noticeable if you squint. Read this blog post by Rafe Needleman on Rafe’s Radar. Click here to see the post.
Categories: Google
Four Reasons Why Search Engine Optimization Is Better Than Pay Per Click Marketing
Search Marketing is becoming an essential marketing medium for a successful company. If a company can successfully market their products and services online they open the door to many new sales leads and customers. There are two primary options for search marketing – Search Engine Optimization
(SEO) and Pay Per Click (PPC).
Why Search Engine [...]
