A Call to Action

A “call to action” is one of the most important concepts on a web page. After you have established you have something of value to offer, and you are the perfect choice, you want to ask your prospect to take the next step. You need to deliver a “call to action.”

A call to action should…

•  Be action oriented and positive
•  Be very simple and easy to understand
•  Be visual and pop
•  Hyperlink both the image and the text in the offer

A call to action should spell out what your prospect is going to get and what action they need to perform. A person looking at the page only a few seconds will understand the offer and know what action is expected of them.

What makes a good offer for a call to action? It’s simple, what’s in it for me? Make it obvious what the person will get from the offer. Free trials, try before you buy make great offers.