A landing page is the web page that appears when a potential customer clicks on a search engine results link or an advertisement. Without effective landing pages, you’re wasting time and money. A finely-tuned landing page can boost conversion rates to 2%, 4%, even 10% for some products and services.
A landing page [...]

Categories: SEO · internet marketing

A “call to action” is one of the most important concepts on a web page. After you have established you have something of value to offer, and you are the perfect choice, you want to ask your prospect to take the next step. You need to deliver a “call to action.”
A call to action should…
•  Be [...]

Categories: internet marketing

Zeno Blue eMarketing will be conducting a series of educational Internet marketing workshops. The goal of the workshops is to help others grow their business using Internet marketing.
Whether or not you understand how it works, internet marketing produces results. It’s hard to argue against fully utilizing a medium when 80% of your target [...]

Categories: internet marketing

Below is a very interesting article by Christine O’Kelly at Online PR News. What a great way to make your business stand out.
Online PR News – Users can now pack more visual interest and information punch into their press releases with embedded Slideshare Slideshows at the multi-media press release submission site ‘Online PR News.’.
Everyone [...]

Categories: internet marketing

Printed from

5 May 2009
Warren Buffett may have sagely advice on investment in any number of fields, but one area he says he won’t touch these days is the newspaper industry.
‘The Oracle of Omaha’ made these remarks at the Berkshire Hathaway Inc. shareholder meeting last weekend.
Though his Berkshire Hathway still owns Sun Newspapers and the Buffalo [...]

Categories: internet marketing

(We Already Have an Ad Agency)
Real (SEM) search engine marketing involves a lot more than making sure your ad is on the web. A classified ad in the local paper doesn’t meet the marketing needs of a business, so why would a pay-per-click campaign be enough to promote your online presence? Many web marketing companies [...]

Categories: SEO · internet marketing

According to the American Marketing Association (from Wikipedia)…
“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.  The term developed from the original meaning which referred literally to going to market, as in shopping, or going to a [...]

Categories: internet marketing

For more than a 10years, sales strategists have been advising businesses to move their marketing online.  Forward-looking companies have heeded this message.
However, many businesses still prefer traditional media such as TV, radio and newsprint.  So while typical consumers might spend 25% of their media time surfing the Web, these companies might only be investing 5% [...]

Categories: internet marketing

When was the last time you picked up a heavy phone book to look for a business in your local area? Search Engines such as Google and Yahoo! are quickly replacing the Yellow Pages as the local business directory and search method of choice. Today, more than ever, consumers are replacing that printed local yellow [...]

Categories: SEO · internet marketing · yellow pages

Based on our experienced with online marketing here are a few common answers to that question:
For consumer products:
- It’s convenient
- I’m looking for something very specific
- I like to research my needs before talking to a sales person
- I’m shopping from work – it’s easier to use the web than a [...]

Categories: internet marketing · yellow pages